SAN ANDRES PREPARES TO RETURN TO THE ANATO TOURIST SHOWCASE
· One of the great novelties for this year will be the promotion of the destination as 'My Beautiful San Andres, evoking the places, expressions and details that make the Archipelago a special territory to rest, have fun and explore.
With the participation of 16 companies dedicated to tourism and entertainment on the island, the Secretariat of Tourism is preparing for the great return of the Archipelago to the Tourist Showcase of Anato. According to the Secretary of Tourism, Yadira Olivo Florez, this participation was planned with care, time and organization.
"We have a great surprise prepared for this showcase, but what I can say is that it has been organized with a lot of love, time, and dedication to take care of details. This year, we want it to be a very organized, that the presentation of San Andres be very ordered. We have had meetings with those who will participate as exhibitors on the stands. We have 16 available spaces for 16 companies that will be offering their services, attending appointments and establishing all communication channels to strengthen business for the island,"said Secretary of Tourism, Yadira Olivo Florez.
According to the secretary, the main objective will be to jointly promote the destination, so the union among the attendees will be key to attract quality tourism, willing to respect the ecosystem and share the traditions and culture of the island.
Another of the great novelties for this year will be the promotion of the destination as 'My Beautiful San Andres', evoking the places, expressions and details that make the Archipelago a special territory to rest, have fun and explore.
"The commitment with everyone has always been to promote the destination together. We will go with our brand 'My Beautiful San Andres', which we want to be in the hearts and minds of the people. It is a brand that, throughout our lives, for us as islanders, is closely related to the song of 'My Beautiful San Andres' and we decided to leave with this phrase,"said Olivo Florez.
The work of the secretariat will begin on Monday, February 25, when a team led by Secretary Yadira Olivo Florez, will travel to Bogota to begin with the logistics part of the event.
"We will do all the logistics, preparation, stand assembly and we are hoping that this version of Anato will be a success. This Anato has been quite meaningful for the entire situation that we are going through. It has been a very complex process to construct, but thanks to all the people who have been part of this great achievement, which is not only the Secretariat of Tourism, it is anachievement of the entire island that we were able to move forward,"concluded the secretary .
Under the slogan 'Colombia open to the world', between February 27 and March 1, 2019 at Corferias, the Anato Tourist Showcase will take place, which, throughout its 38 years of existence, has positioned itself as the most important tourism event in Colombia and a benchmark in Latin America.
For the 2019 Tourist Showcase, the guest Department of honor will be Valle del Cauca, while the international destinations highlighted for promotion in 2019 will be Guatemala and El Salvador, which will make known their tourist, cultural, musical and gastronomic offer to facilitate the marketing of their products.